Meet Adext, the first ever online advertising supercomputer that knows how to put your digital ads in exactly the right place online and get your company plenty of attention from exactly the right people.
In fact, it creates, manages and optimizes your online advertising campaigns on Facebook, Google, Instagram and thousands of websites relates to what you offer (thanks to Remarketing), automatically.
It’s also a pretty cute-looking bot.
How can you use it to increase your sales revenue?
Since the right people are going to be exposed to your ads, more qualified prospects are going to land on your website.
And those people are much more likely to then purchase your products or hire you (if you have an e-commerce platform on your site)… or get in touch to find out exactly what you offer.
Great, because this article contains everything you need to understand how Adext works even if you have zero experience in the field, and how it can help your company expand in all directions.
How Smart Online Advertising Works
Smart advertising is extremely simple stuff, though it uses extremely advanced technology.
Here’s what the process looks like:
1. First, Adext will create an ad campaign for you, based on Big Data
Once you’ve added a little information about your business—your company name, the product or service you offer, which geographical area you’d like your ads to appear within, etc.—Adext can create your ad campaign, and show you what it’ll look like on Google, Facebook and Instagram.
With that information, it immediately gets to work analyzing an enormous database of campaigns from around the world (yes, it uses Big Data) to identify what’s worked for businesses like yours so far.
(This is no small feat! Just in case you’re not familiar with Big Data, the term refers to terabytes, petabytes or even exabytes of data captured over time that are extreme in volume, include a wide variety of data types and must be processed very quickly. This means that Adext can indeed analyze tens of thousands of image files, ad copy, keywords, KPIs, etc. for you in a snip.)
Next, it whips up a winning campaign based on winning data so you start receiving prospects on your website a week after the launch of your campaign. And, if you don’t have a website, don’t worry, Adext will create a Lead Page for you at no additional cost.
2. Second, it’ll optimize your online advertising using machine learning
As soon as your ad campaign is launched on the internet’s main platforms, Adext starts to optimize it using its machine learning technology.
This means that Adext can look at all the aspects of your ad campaign using its advanced algorithm and find out exactly what’s working for your business.
For example, Adext begins by dividing your ad budget into equal parts and investing it in ads on Google, Facebook, Instagram and other sites through Google AdWords Remarketing.
However, it will very quickly work out which one deserves more of your investment based on what it learns.
And that goes for every aspect of your campaign.
So your ads may actually appear on all or just a few media platforms after a short time—it really depends on which ones Adext discovers to be the most profitable for you.
Like I said earlier, it seems simple, but the results that it can achieve for your business may just knock your socks off.
Let’s say there’s a niche market growing more interested in the product or service you offer.
Adext will make that niche market the center of its bullseye, so you benefit.
Yes, Adext will identify it, and then quickly modify your ads so they target and attract that niche more effectively.
And if Adext is skimming through its Big Data at lightning speed and happens to discover that you’ll probably be able to sell more products or services in a specific geographical region, it’ll change the location of the brunt of your ads to help make you popular there.
3. Next, Adext will report on the results of its hard work
This little bot is very diligent and conscientious.
It reports on the main KPIs of your campaign on its platform dashboard.
Every. Single. Day.
You can look forward to monitoring:
- Clicks and visitors
- Impressions (how many times your ad appears online)
- Your click-through rate
- Engagement on social media (likes and shares)
- Some demographic information on the visitors that land on your site
- Conversions (purchases on e-commerce platforms, or leads that have filled out a contact form on your regular website)
- The types of devices people are browsing your site on.
What You Need To Do To Make Adext Work For You (Clue: Zero Digital Marketing Expertise Necessary)
You don’t have to be an expert in digital advertising to get the same results as one.
Adext can get you those results without you having to lift even a finger or study in any way.
We’ve made it all really easy. So no expertise is necessary.
So what do you need?
Just somewhere to send the people that click your ads. We can help you create a lead page if you don’t already have a website they can land on, so don’t worry about that.
Once you have a lead page or website ready for action, you’ll paste the Adext Tag (or tracking code) Adext provides you on its platform into the HTML code of all the pages of your website.
(Don’t worry if that sounds complex, we have instructions ready for you that’ll guide you through this short process, step by step.)
That tag is essential.
Because it allows Adext to understand where the people that click on your ads are going, and analyze what they’re doing on your site or lead page once they arrive.
If there are 10,000 of them, Adext will pick it up. If they’re making purchases (on your e-commerce platform) or filling out contact forms so you can get in touch with them, Adext will know about it.
Yes, Adext will be constantly monitoring everything (all the KPIs mentioned at the end of the section above) for you, and reporting back daily.
What else will you need?
A thank you page.
Yes, this humble little page, which appears as soon as someone fills out that contact form or buys something on your lead page or site, expresses your appreciation.
But it also tells Adext how many conversions are happening there.
(Again, please don’t worry if you’ve never created a thank you page. We’ll provide all the support you need to complete this short task.)
With the important tag and the thank you page, Adext will compare the results you’re getting with your ad—to see what’s working and what isn’t so it can optimize and polish your ad to make it even better.
Without it, no optimization can happen because Adext has no information to work with.
And sadly, you’ll see no results on the Adext platform. So these two steps are absolutely essential, and we’ll help make sure you can complete them as fast as possible.
What else do you need to do to get fantastic results from Adext?
Sit back, relax and close the prospects coming in to your best ability. Nothing more.
Why You Should Consider Adext
If you’re still on the fence about Adext, that’s understandable. Business decisions shouldn’t be taken lightly.
So here are other related articles you may like as well: